Messy Mawma Wine, Fake Lashes, Leopard Print Ribbon Leave a comment

Q&A with Nicole Polizzi (aka Snooki)

What’s one item you grab when you finally find yourself some alone time?

Wine. 

During your time creating this wine collection, what items did you rely on the most?

For my mood board, I use all Pinterest stuff. So like any type of leopard background because I wanted to make the bottles look like me and my look. So doing a metallic leopard foil and all that, I would say I use Pinterest a lot to get my ideas.

How would you describe your wine to people who don’t know much about wine?

I would describe it as delicious, bitter, and sweet all at the same time. It goes great with crackers and cheese, grapes, and pepperoni. 

What was the process like for creating the wine collection?

I always wanted to do my own wine and I’ve been trying for three years until I finally found a company I can collab with. Summerland has literally been amazing because they have the most delicious wines and they were excited to do this with me. During the time when I was designing and making it, I couldn’t go out to the vineyard because of quarantine. I had to do a virtual wine tasting and I literally tried ten wines each. Designing the bottle was really fun too because obviously I love my leopard and got to incorporate that. 

What message do you want to convey through this wine collection? 

Well, it’s called Messy Mawma which basically means to me that life is a mess and you don’t have to be perfect and it’s okay to be chaotic. It’s alright to be messy, so Messy Mawma. I want people to enjoy it and just have fun with it. Obviously, they can keep the bottle and just display it as decor because it looks so cute.

Name three things that would pair well with your newest wine collection, Messy Mawma.

Well, definitely grapes. Cheddar cheese is really good with my red and, honestly, steak. When I have my wine, it’s usually when the kids are sleeping and it’s my time to watch my Netflix. I always cut up cheddar cheese, I have crackers, mozzarell’, and pepperoni. So good.

What was the most impulsive purchase that you ever made and don’t regret?

Probably, a really expensive Louis bag. I’m not really a designer person. I shop at Walmart and I love it, but sometimes I’m like ‘I’m going to treat myself to a nice bag.’ So probably like a $3,000 bag that I freaked out about.

With all of your business ventures, what do you use to help you stay organized and on task?  

Prayer and God. I’m not an organized person and I’m very spontaneous. I don’t know how I get everything done, it just happens. No apps.

Any last words that you want people to know about your new wine collection? 

That it’s phenomenal and it’s going to be your favorite wine of all time because I made it and I know my wines. I’m a wine connoisseur. So check out messymawma.com and hopefully I’ll be working on some more wines for the summertime like rosé.