Libby’s Bubbled Wine Woos Women With Mom’s Day Instagram Campaign 05/02/2022 Leave a comment

Not to be confused with the venerable Libby’s
food brand, the non-possessive Libby (short for “light” and “bubbly”) is a new D2C arrival in the wine space.

Billed as the first bubbled wine, Libby will launch its
first major marketing push on Tuesday with a “Call Mom, Win Bubbles” Mother’s …